Natasha Green
3 min readSep 16, 2022

Atul Bhatara Overcomes Limitations to Take Atul Skincare National

Atul Bhatara is an entrepreneur born with cerebral palsy who overcame incredible adversity to get to where he is today. His new company, Atul SkinCare, is going national due to the success it is reaching. The high-quality skincare products are based on the fundamentals of Ayurveda, which Atul learned from his grandmother and refined. Atul Bhatara started the New York-based skincare company after the unfortunate temporary closure of his family business. Atul is now devoted to being the founder of an “inclusive” skincare brand. He wants his brand to be a platform for individuals of all shapes, colors, sizes, and skin tones that unleashes their worthiness and magnifies their inner and outer beauty.

Atul discovered at a young age how you think about your abilities, your life, and yourself trumps everything else. This is why he is dedicated to spreading empowerment. Atul endured fourteen different operations causing him to use crutches and a wheelchair throughout his life. Despite the physical difficulties with his motor skills and many surgeries followed by time in the hospital, Atul had a brilliant mind that kept dreaming up beautiful things. His experiences consciously and practically shaped the outcomes of his life, the person he became, and his choices. His values were deepened, and his spirit fortified.

His childhood journey took New York to New Delhi and back. Living in New Delhi enabled Atul to understand his culture and develop a relationship with his faith and religion. He is eternally grateful to his parents for giving him this experience.

The power of intention is ingrained in Atul ever since he overcame his limits in 8th grade to receive his honor roll award. He attended a performing arts school that welcomed handicapped students and was designated a “Barrier Free” school. Atul looked forward to going up on stage to get his honors pin for everybody to witness. But, before the big day, and to his surprise, he was told that they would come down and put the pin on him because it would take too long for him to go up the stage stairs, and he would hold up the line. This event was not acceptable to Atul. He felt like he had earned the recognition and deserved to be on stage. So, he mustered his strength and, using crutches and leg braces, walked up on stage that day.

After Success in the restaurant industry, Atul wanted to create a company that would allow

him to try a new and exciting industry. He was inspired when he remembered all the luscious and aromatic ingredients his grandmother put on their faces when they were kids. Atul decided to create the skincare formulations with this inspiration and meticulous curation. It was a brand new concept for the lab, but after some persuading, they agreed to give it a chance. Countless satisfied customers around the country are now a testament to the success of this heart-centered strategy for manifesting the new company. Their goal is for every customer to be 100% satisfied.

Atul Skincare’s official sponsor, Runway 7 Fashion, will be highlighted at all their fashion shows during this September’s Mercedes Benz Fashion Week in NYC. Inherent, one of the brands who will be showcased, is also a charity for men’s mental health issues like depression and anxiety. Another designer, Actively Black is a brand that raises awareness & gives back to minorities suffering from hardship due to their race, age or disability. Together Atul SkinCare and Runway 7 are making a difference for the community.

Visit the Atul SkinCare website to discover the fantastic products in their line and read interesting blogs.

Use promo code Runway7 for 20% off any products.