FITFCK is a brand designed to connect like-minded gym goers through dating. It connects fitness enthusiasts online and through training/social events. Jamie Wykes-Hobday is the owner and founder of the fresh new business. FITFCK (pron: fit-eff-see-Kay) was born out of heartbreak after Jamie’s girlfriend dumped him weeks before his first bodybuilding competition. She found his training commitments overwhelming and said it was making them incompatible. This got him thinking deeply about how to optimize dating by aligning people through their fitness-first lifestyle.
With nothing of its kind already out there, Tim Stokely, the founder of OnlyFans, recognized the opportunity to scale the FITFCK brand and has committed his backing to progress the fantastic idea. “I am delighted to have had the opportunity to invest in FITFCK,” says Stokely. “Having known Jamie for over three years now, his vision, drive, and determination, coupled with the brand concept, is something I fully believe in. I am looking forward to seeing it realize its global potential as a multi-level consumer brand.” Stokely has invested in the fitness dating platform at a valuation in excess of £3m. This support has been the greatest reward for Jamie in starting his own business.
The most significant challenge Jaime experienced however, in the beginning was the 2-year battle to approve his US trademark where FITFCK reigned triumphantly in the US Supreme Court.
Jamie Wykes-Hobday is a fitness entrepreneur with a clear view of what he is manifesting with his business. Jamie didn’t want his working life and creativity to be limited to 9–5, 5 days a week. He always had that extra drive that set him apart. His father’s mentorship has been invaluable to his journey. Jamie expresses his mindset, saying, “I would go as far to say that nothing is a failure or a mistake, as long as you learn from it. At which point it then becomes a lesson!”
FITFCK‘s next event is set to run in November alongside their highly anticipated App release. So join the waiting list of over 200,000 gym lovers within the FITFCK community by visiting the website and get notified when the app update goes live!
